The Beauty salons and the Beast@Apex Art project NYC-DSM

Very happy to have been selected to be part of  this interesting concept of exhibition. A great opportunity offered to us by Rehema Chachage & Jan Van Esch who won the Apex Art franchise for their project. I was pleased to meet the so generous NYC team who traveled to meet us.

The concept

Beauty Salons and the Beast* introduces the Tanzanian public to new and experimental art and aims to increase public interest and dialogue in the happenings and role of the visual arts in Tanzania. The project carries the theme of ‘multiple-choice’ and will feature artworks and interventions from local Tanzanian and international artists.

The exhibition aims to explore the public sphere and questions the role of artists in society by using artistic media and creative expression to engage with communities to communicate, explore, and articulate issues of local significance. It employs the ‘if they don’t follow the art, we will bring the art to them’ module by ‘infecting the city’ with activities like public performances, interventions, and public discussion as a way of bringing art to the community, and as a catalyst for dialogue.

Works of art will be exhibited in five small and large beauty salons and barbershops located in the streets of the Msasani area of Dar es Salaam.’ **

* Title adopted from Erick Mchome’s 12-02-2011 article in Mail and Guardian.

** Official press release

BSB map

Here is the article which has initiated the concept:

And the one in the french newspaper ‘Le courier international’

Here are some extract of the proposal written by ® Rehema Chachage for the exhibition

“Ultimately… public art… is about art and the public. And as long as that public is not just a small group of in-the-know followers of art, but a complex nation of inequality, varying access, varying levels of free time; as long as it is about publics.”(1)

The idea developed as a response to a trend that we have noticed: that attending art exhibitions is not really a tradition for most Tanzanians. Hence, not enough locals (as compared to the expatriate audience) attend art exhibitions and other cultural events taking place in galleries and cultural centers in the city… We say, ‘If they wont follow the art, let the art follow them;’ and we are on a mission to follow our audience wherever they may be.

For this first attempt at ‘pop-up’ exhibitions, we decided to explore beauty salons and barbershops as sites for intervention, after encountering an article from which this exhibition takes its title, « Beauty Salons and the Beast » by Erick Mchome, which highlights the extent to which salons have become one of the booming businesses in the city of Dar es Salaam, and where one finds a large concentrated mix of upper, middle, and lower class Tanzanians spending their spare time, especially on weekends.(2)This is the kind of audience we have, for the longest time, been trying to gain access to.

Like an increasing number of artists today, the artists selected for Beauty Salons and the Beast are interested in the public sphere and in questioning their role in society by using artistic media and creative expression to engage with communities to communicate, explore, and articulate issues of local significance. They employ this exhibition as a means to take art outside of the four white walls that they are used to, to access viewers other than the traditional gallery goers, and to listen to alternative views on their ‘messages’ and ‘media’ so as to develop an ‘eye’ and ‘ear’ for local aesthetics and interpretation of contemporary art. Through their interventions, they want to challenge their audience to pay attention and perceive more deeply the environment that they occupy – the situation through which their interventions are received and the resulting discourse are key elements. In a way, these artists are assuming the role of advocates (through art) for alternative perspectives that challenge assumptions, beliefs, and community values.

Included in Beauty Salons and the Beast are works that grab the imagination and resonate with our immediate time and place. Most of the contributions are closely tied with the upcoming general election in October 2015, and are reflective on our 50+ years of independence and 20+ years of practicing liberal democracy with contradictions therein, one of the most endemic being how to curb corruption and abuse of office. With the voting practice in mind, the artists collectively agreed on multiple choice(s) as a starting point and the overarching theme – as a form of assessment tool in which respondents are asked to select the best possible answer (or answers) out of the choices from a list, one discovers that the answer is more often than not ‘all of the above’ – there are multiple choices.

Barbie dolls installation

Barbie dolls installation

…On the subject of choice(s) or making a choice(s), the installation with 50 Barbie dolls hanging upside down and tinted in 50 Shades of Grey, Delphine Buysse’s intervention, examines dualities in life and the difficulties that come with making choice(s)…

Each artist is trying to, in his or her own distinctive way, voice his/her own story/concern. To quote the Executive Director of Africa Center, Tanner Methvin, “The propaganda is that we don’t have the authority to freely express ourselves. Our voice requires permission from someone or something that does. It is our teacher, principal, boss, or the government official who allows us to dance, sing, paint, photograph, write, or simply speak. They tell us when we have been selected, picked, or chosen and only then do we stand up… This of course is a myth, but one we all participate in progressing every time we suppress ourselves and avoid the opportunity to tell our story.”(3)

Rehema Chachage © 2015

1. Jay Pather, Curator’s Note in Infecting the City: Public Arts Festival, March 10-15, 2014, Cape Town City Centre, exhibition catalog, p. 3.
2. Eric Mchome, “Beauty Salons and the Beast,” Mail & Guardian, Dec. 12, 2011:
3. Tanner Methvin, Introductory Note in Infecting the City: Public Arts Festival, March 10-15, 2014, Cape Town City Centre, exhibition catalog, p. 2.

 Catalogue of the exhibition



The Citizen–let-the-art-follow-them/-/1843792/2622686/-/item/0/-/qq7jte/-/index.html

6 réponses
  1. VBrossard
    VBrossard dit :

    Article fort sympathique, une lecture agréable. Ce blog est vraiment pas mal, et les sujets présents plutôt bons dans l’ensemble, bravo ! Virginie Brossard LETUDIANT.FR

  2. bastcilk doptb
    bastcilk doptb dit :

    An fascinating discussion is worth comment. I think that it is best to write extra on this topic, it might not be a taboo subject however usually people are not enough to speak on such topics. To the next. Cheers


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